Fernando Amaral, founder and partner at Alicorn Consulting, has a degree in Mechanical Engineering at the ETH Zurich (Swiss Federal Institute of Technology).
Working for primary firms, he developed a deep knowledge in the worldwide distribution of durable technical goods and its relationship with product design and production process.
Fernando has recently managed the process of re-launch of a Chinese manufacturing company, from the product conception, to the complete development of the international sales network and the dedicated permanent training program.
His sensitivity about the branding aspects of technical goods has allowed him to bring strategic contributions to the development of many leader companies.
Due to a life-time of professional experience in the Far East, Fernando has developed a deep knowledge of the Chinese business model for medium enterprises.